dna13 announces winter*twentyten release featuring social media
Posted by Kevin O'Neil on Mon, Feb 08, 2010
Today dna13 announced the release of a significant upgrade to its software platform, which now includes streamlined monitoring and communications management capabilities in one fully integrated solution.
The release certainly comes at an opportune time, with issues surrounding workflow management and social software getting tons of play recently. Numerous research reports have confirmed what communications professionals already knew: Emerging social media platforms and technologies are upending traditional enterprise models, and sidelined communications activities-listening, engaging, collaborating, etc.-are becoming central to effective strategy execution. As a result, communications management/workflow is becoming relevant across the organization.
Take, for instance, the results of the Gartner's 2010 Global CIO survey, which revealed a striking shift in priorities away from cost-based efficiencies and towards social technologies, including virtualization, cloud computing and Web 2.0. Most interesting to communications professionals, however, are the top 10 business priorities these surveyed CIOs identified for 2010:
- Business process improvement
- Reducing enterprise costs
- Increasing the use of information/analytics
- Improving enterprise workforce effectiveness
- Attracting and retaining new customers
- Managing change initiatives
- Creating new products or services (innovation)
- Targeting customers and markets more effectively
- Consolidating business operations
- Expanding current customer relationships
Look familiar? Indeed, these business objectives mirror those of communications professionals in so many ways, especially in the context of social technologies' effects on the enterprise. With the enhanced platform, dna13 has addressed many of these organizational needs, facilitating consistent messaging and strategy deployment among executives throughout the organization-critical advantages given today's complex communications environment. Plus, the platform continues to support communications activities with:
- A fully integrated real-time monitoring service of both traditional and social media, which now includes microblogs, as well as the ability for clients to register RSS feeds and additional content sources.
- A secure, collaborative environment that allows users to select specific issues or campaigns - as well as the people, teams or organizational units that need to be involved - and provides access to the most current key messaging, FAQ information, media lists and other related assets to help align all key stakeholders, all in a single location.
- Reporting that allows users to see, in a graphical and tabular format, the coverage they've received across all mediums, by issue or campaign, region and/or business line.
As the business environment continues to evolve in the face of changing priorities and demands, enterprises must remain agile in order to manage their reputations and relationships. For more information on dna13's enhanced platform and thought leadership content, please visit www.dna13.com.