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Listening 101: tips to integrate social media into your day-to-day media monitoring

Posted by Alecia OBrien on Thu, Oct 22, 2009
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Judging from the inbound traffic we see visiting the dna13 resource library, it's become fairly evident that marketers and communicators are eager to learn more about social media. In some instances, it's because they're struggling with data overload. For others, it's the abundance of new terms and technologies, alongside a considerable number of new, and unfamiliar metrics.

For the vast majority however, getting the first and most fundamental step of ‘listening' to what people and customers are saying about you across all media, needs to be tackled. The group of us here at dna13 live and breathe media monitoring and social media, so much so, that we decided to write a white paper to help our fellow marketers strategically dive into the social media dialogue.

Listening 101: tips to integrate social media into your day-to-day media monitoringOur newest white paper "Listening 101: tips to integrate social media into your day-to-day media monitoring" contains tactical steps for communicators to take advantage. They include:

  • How to make your case for a social media strategy at the management levels
  • Small (and advanced) steps you can take when ready for the plunge
  • How to engage colleagues with a corporate social media strategy
  • A suggestion of the qualitative and quantitative metrics that be used to measure your social media monitoring engagement ROI

Hungy for more? Here are a couple of tactical bullet points to get you started:

If you have already begun to engage in social media outreach:

  • Find ways to provide your blog with more exposure, such as posting useful comments to other's blogs, and including links back to your own.
  • Integrate technologies onto your blog and website that encourage that sharing of your content, such as social bookmarking widgets.
  • Publish content frequently, so your audience has a reason to keep coming back for more.
  • Optimize your blog posts with key phrases related to your topic, to help generate new traffic from search engines.
  • Use social media to drive traffic to your content. Try feeding your blog posts to Twitter via RSS, or using social media releases to encourage commenting and sharing of your materials.... Keep reading

Click here to view dna13's social media white paper (no registration required), and enjoy. We love your feedback, so please - begin the dialogue here!

 


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