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Kevin O'Neil
Dave Armon
Alecia O'Brien

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New tools for new times: social media and reputation management white paper released today

Posted by Alecia O'Brien on Wed, Aug 05, 2009
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When disaster strikes online, are your communications management strategies robust enough to deal with any situation that may threaten the integrity of your reputation?Reputation management for social media white paper

In dna13's latest white paper, released today "It ain't slander if it's true: reputation management in a social networking society", we've looked at the evolution of the social media pandemic, and the emergent challenges placed upon communications professionals to ramp up and manage their reputation in this new channel, or put their most intanglible asset at great risk.

Originally presented in May by our Founder Chris Johnson at the Reputation Institute's 13th Annual International Conference, this white paper reviews the latest in brand reputation management standards and the technologies used by leading businesses today.

In a quick read, learn how to confidently engage in Web 2.0, and uphold your organisation's reputation with top tips, tools and advice on selecting a new tool for these new times.

You can download dna13's reputation management for social media reputation white paper by clicking here.

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Comments

Great tips for managing your reputation in a social networking society.
Posted @ Wednesday, August 05, 2009 10:21 AM by Sasha Kuehl
Thanks for this paper. 
 
Two comments.  
 
1- one key element of reputation (like in real life) is to proactively establish trust and relationship. monitoring is just too late. 
if you're a respected brand in a given community, the odds that one of your mistake or a rumors spread and destroy your image are lower. 
 
So I'd advocate that any reputation platform (like ours :-) ) should enable you to build up your relations in your target communities 
 
2- relevance is also key and while all comments are important they are not all the same, which to me calls for targeting. 
if you're selling high tech and have limited resources, you're probably better off spending most of your time in the High tech community. If anything pops up outside and you've done a good job in proactive orm, you may take the risk to wait until it make anything visible in that community. 
 
Best
Posted @ Thursday, September 10, 2009 5:03 PM by dominic
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