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Social Media Releases Are Making Blogging Easier

Posted by dna 13 on Thu, Jul 02, 2009
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Shel Holtz recently discussed social media releases and their merits in his blog, “A Shel of My Former Self.” A global survey of bloggers performed by PR agency Text 100, indicates that even though bloggers have different and often extreme reactions to social media releases, they continue to prove to be a very successful tool:

“To me [Holtz], this makes tremendous sense, given the disdain bloggers expressed for traditional press releases and their preference for incorporating images, video and audio into their posts. Social media releases (among many other things) make it easy to cherry-pick and embed multimedia assets into posts which, in turn, makes it easy for a blogger to customize the post to his audience rather than regurgitate the same text-based release that everybody else is copying and pasting.”

Bloggers want to be treated as journalists without the hassles of press releases, deadlines and research; they want to be able to write about any topic on their own timeframe. The social media release, developed by Todd Defren (author or PR Squared), provides the blogger with every tool needed to write an article on their own terms. They're also inventive and engaging - and much more likely to grab the attention of a blogger than a press release.

Social media releases have become a reliable outreach and community building tool, just like bloggers and Twitterers alike have become the new generation of journalists.


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